Privacy Policy

21 Nov 2018 A

1. HOW WE HANDLE YOUR DATA

This section covers the sources and categories of personal data that we collect and process, why we do so, and the lawful bases for such processing.

This Privacy Policy covers the processing of the following categories of individuals:

Section 1.1 Our Digital visitors
Section 1.2 Our Business Partners (this section covers existing and prospective customers, business partners and suppliers collectively called Business Partners. Where these are legal entities, this covers their employees or representatives)
Section 1.3 Visitors to our premises

1.1. IF YOU ARE A DIGITAL VISITOR

A - Sources of personal data
B - Personal data that we collect and process
C - Why do we collect your personal data and what are our lawful bases for it?

A. Sources of personal data

We may obtain your personal data from the following sources:

from you directly (for example, at the time of subscribing to any services offered on our website, mobile applications, events, interactive kiosks or social media including but not limited to email mailing lists, interactive services, posting material or requesting further goods or services);
from your device or browser; and/or
if you contact us, we may keep a record of that communications.

B. Personal data that we collect and process

name
username
address
date of birth
email address
operating system
browser type
cookie data (for more information please see our Cookie Policy - linked below)
preferences regarding online marketing
IP address
Location
Information you submit to us when you contact us posting material or requesting our service
Responses you provide as part of our surveys, competitions, games and other interactive services; and/or
Product orders, event invitations sent and tickets bought

C. Why do we collect your personal data and what are our lawful bases for it?

We will use personal data in the legitimate interests of our business. In the table below, we explain what specific business interests we pursue when processing your personal data

We may use your personal data to	What the legitimate interests of our business are
Provide our digital services to you	Website and Application Management Promote our goods and services Account Management
Establish and manage our relationship	Understand the market in which we operate Management Reporting (including at an intra-group level) Account Management
Learn about our digital users’ browsing patterns and the performance of our digital services	Website & Application Management
Security	Managing security, risk and crime prevention Management Reporting (including at an intra-group level)
Let you know about our products, services and events that may be of interest to you by letter, telephone, email or other forms of electronic communication	Promote our goods and services Management Reporting (including at an intra-group level)
Learn about how our products or services may be used	Understand the market in which we operate Management Reporting (including at an intra-group level)

If you object to us using your personal data for the above purposes, including direct marketing, please contact us using contact details set out in section 9

Where we use cookies or similar technologies we will seek your prior consent where required to do so by law.

Where we use your email or other digital means to communicate marketing information to you we will seek your prior consent where required to do so by law.

We do not sell your personal data to any third party. Your data may only be shared with third parties when you give us your express permission.

Our website may, from time to time, contain links to and from the websites of our partner networks, creative partners and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy notices or policies and that we do not accept any responsibility or liability for how they process your personal data. Please check their privacy notices or policies before you submit any personal data to these websites.

Please do not submit any information via this website if you are not happy with the way your personal data is processed as described in this Privacy Policy.

1.2. IF YOU ARE OUR BUSINESS PARTNER

This section covers existing and prospective customers, business partners and suppliers, collectively called Business Partners. We may collect personal data related to employees, directors, authorised signatories and other individuals associated with our existing or prospective Business Partners.

A - Sources of personal data
B - Personal data that we collect and process
C - Why do we collect your personal data and what are our lawful bases for it?

A. Sources of personal data

We may obtain your personal data from the following sources:

from you directly,
from a company that employs you, if you are an employee of our Business Partner,
from our affiliates, i.e. members of the Bacardi Limited group of companies;
during networking events that we have either hosted, or sponsored, or attended; and/or
from publicly available sources (for example, your company website or social media sites).

B. Personal data that we collect and process

We may collect the following categories of personal data relating to our Business Partners’ employees, officers, authorised signatories, or other associated individuals:

name
business address
business email address
business telephone number
business fax number
job title or role
business bank account details
date of birth
language of communication
date of first contact
categorisation as a business partner (e.g. supplier, existing or prospective customer); and/or
Bacardi’s system usage details, if suppliers or business partners are permitted access to Bacardi systems

C. Why do we collect your personal data and what are our lawful bases for it?

We will use personal data in the legitimate interests of our business. In the table below, we explain what specific business interests we pursue when processing your personal data

We may use your personal data to:	What the legitimate interests of our business are:
Provide you with our products or services or receive products or services from you	Efficiently fulfil our contractual and legal obligations Management Reporting (including at an intra-group level)
Establish and manage our relationship	Efficiently fulfil our contractual and legal obligations Account Management Understand the market in which we operate Management Reporting (including at an intra-group level) Exercise or defend legal claims
Learn about how our products and services are or may be used	Understand the market in which we operate Management Reporting (including at an intra-group level)
Security	Managing security, risk and fraud prevention Management Reporting (including at an intra-group level)
Let you know about our products, services and events that may be of interest to you by letter, telephone, email or other forms of electronic communication	Promote our goods and services Management Reporting (including at an intra-group level)

If you object to us using your personal data for above purposes, including direct marketing, please let us know using the email address provided in section 11.

Where we use your email to communicate marketing information to you we will seek your prior consent where required to do so by law.

1.3. IF YOU ARE A VISITOR TO OUR PREMISES or our events

A - Sources of personal data
B - Personal data that we collect and process
C - Why do we collect your personal data and what are our lawful bases for it?

A. Sources of personal data

We may obtain your personal data from you directly and from our systems’ records

B. Personal data that we collect and process

name
business contact details
organisation
role
time and date of your visit; and/or
image (for example, from CCTV cameras at our premises, where they are used, or filming/ picture taken during our events)

C. Why do we collect your personal data and what are our lawful bases for it?

We will use personal data in the legitimate interests of our business. In the table below, we explain what specific business interests we pursue when processing your personal data

We may use your personal data to:	What the legitimate interests of our business are:
Security	Managing security, risk and crime prevention
Maintain records of visitors to our premises	Management Reporting
Pictures or filming to support our communication and promotional campaign	Promote our goods and services

If you object to us using your contact details for these purposes, please let us know using the email address provided in section 11.

2. SHARING OF YOUR INFORMATION

We do not sell your personal data to any third party.

Data we collect may also be processed by staff operating outside the EEA who work with us or for us, or for one of our affiliated companies, suppliers or service providers

Recipients of your personal data: -

2.1 Our affiliates

We may disclose your personal information with our affiliates, who may use your information for the purposes described in this Privacy Policy. In so doing, they will be data controllers of your information together with us. As data controllers, our affiliates will process your data in compliance with the GDPR and other relevant data protection laws.

2.2 Third party recipients

We will ensure that any service provider engaged by us is bound to comply with data protection obligations and process your personal data only on documented instructions from us and do not use it for their own purposes.

2.3 Service providers that we may involve for THE PURPOSES described in above sections

Our advertising and promotional agencies and consultants to carry out marketing campaigns or email mailings on our behalf, or analyse or evaluate our data collection process or customer service fulfilment, and Service providers such as website hosting companies.

2.4 Law enforcement or government bodies

We may disclose your personal data as permitted by law in order to investigate, prevent or take action regarding illegal activities, suspected fraud, violation of our intellectual property rights, situations involving potential threats to the physical safety of any person, violation of our Terms and Conditions or other agreements, or as required by law.

3. TRANSFERS OUTSIDE THE EUROPEAN ECONOMIC AREA (EEA)

If and when transferring your personal data outside the EEA (which consists of EU member states and Iceland, Lichtenstein and Norway), we will only do so using one of the following safeguards:

the transfer is to a non-EEA country which has an adequacy decision by the EU Commission;
the transfer is covered by a contractual agreement, which covers the GDPR requirements relating to transfers to countries outside the EEA;
the transfer is to an organisation which has Binding Corporate Rules approved by an EU data protection authority; or
the transfer is to an organisation in the US that is EU-US Privacy Shield certified.

You may request a copy of any relevant document in relation to transfers of your personal data outside the EEA by contacting us using the contact details in section 9 below.

4. YOUR RIGHTS

You are entitled to obtain information from us on how we handle your personal data, to see copies of all personal data held by us and to request that your personal data is amended, corrected or deleted from our systems. You can also limit, restrict or object to the processing of your data.

We do not carry out any decision-making based solely on automated processing, including profiling.

If you gave us your consent to use your data, e.g. so that we can send you marketing emails, you can withdraw your consent at any time. Please note that even if you withdraw your consent, we can still rely on the consent you gave as the lawful basis for processing your personal data before you withdrew your consent.

You can object to our use of your personal data where we stated we rely on our legitimate business interests to do so. We explained the legitimate interests we rely on in sections ‘Why do we collect your personal data and what are our lawful bases for it?’ above.

If you would like to exercise any of your above rights, contact us using the contact details in section 9 below.

5. VARIATIONS

We may revise this Privacy Policy at any time by amending this page. Any changes to our processing will take effect within a reasonable period of time after posting the amended Privacy Policy, so that you would have time to consider if you are ok with the changes.

6. CHILDREN

Our website is designed to appeal to adults only. We do not knowingly solicit any information from children or people under the legal drinking age, nor do we knowingly market or otherwise target our websites or its products or services to children or people under the legal drinking age.

If we become aware that a visitor to our websites is a child or under the Legal Drinking Age in the country or other territory in which he or she is located at the relevant time and has registered without verifiable parental consent, we will remove his or her personal information from our files.

7. RETENTION PERIOD

We will keep and Process your Personal Data only for as long as is necessary for the purposes for which it was collected in connection with your relationship with us, unless we have a legal right or obligation to retain the data for a longer period, or the data is necessary for the establishment, exercise or defence of legal claims.

8. INFORMATION ABOUT US

In the present Privacy Policy, "We” or “us" means Bacardi Global Brands Limited, registered in England and Wales under company number 3651489. Our registered office and main trading address is at 12 Steward Street, London, E1 6FQ, United Kingdom. Our VAT number is GB 222 2530 16. If you have any concerns about material which appears on our website or if you need to communicate with us, please contact us as explained in section 9.

For the purpose of the General Data Protection Regulation 2016/679 and any implementing legislation (the "GDPR"), we will be the data controller responsible for any personal information about you.

9. CONTACT DETAILS

Questions, comments, complaints and requests regarding this Privacy Policy, or our privacy practices in general, are welcomed.

Any queries and requests regarding this Privacy Policy are welcome via the contact points below.

Who you are	Via	Address
Digital Visitor	Online Form	http://Contact.BacardiLimited.com
Business Partners or Visitor to our Premises	Email	mailto:DataProtection@bacardi.com

If you are unhappy with how we dealt with your request or complaint, you have the right to file a complaint with the Information Commissioner’s Office, the UK data protection supervisory authority or your local data protection supervisory authority in the EU.

Terms and Conditions of Website Use

18 May 2018

SOCIAL RESPONSIBILITY
ACCESSING OUR SITE
INTELLECTUAL PROPERTY RIGHTS
ACCEPTABLE USE
INTERACTIVE SERVICES
UPLOADING MATERIAL TO OUR SITE
CONTENT STANDARDS
RELIANCE ON INFORMATION POSTED
OUR SITE CHANGES REGULARLY
OUR LIABILITY
INFORMATION ABOUT YOU AND YOUR VISITS TO OUR SITE AND EVENTS
MALICIOUS CODE, HACKING AND OTHER OFFENCES
LINKING TO OUR SITE
LINKS FROM OUR SITE
INDEMNITY
ENTIRE AGREEMENT
JURISDICTION AND APPLICABLE LAW
VARIATIONS
INFORMATION ABOUT US

This page (together with the documents referred to on it) tells you the terms of use on which you may make use of this website and any and all other online or digital platforms (including without limitation mobile and other applications, such as Facebook apps) which we maintain (our "WebSite", "Site"). Please read these terms of use carefully before you start to use our Site.

This Site is for the personal use, of persons who are lawfully permitted to purchase and consume alcoholic beverages, in countries and other territories where the sale, advertising and consumption of alcoholic beverages is lawful. By using our Site, you indicate that you accept these terms of use and that you agree to abide by them.

Please exit our Site immediately if you do not accept these terms of use, if you are not of legal age for consuming alcoholic beverages in the country or other territory in which you are located, or if you are accessing our Site in a country or other territory where use of our Site is not permitted.

Content is to be shared with those over the legal drinking age only.

We are extremely proud of our high-quality brands, products and marketing. That pride goes hand in hand with a deep sense of responsibility and respect for the global communities that we serve and the individual consumers who enjoy our products. As part of our commitment to responsible marketing, we comply with the social responsibility policies established by DISCUS - the Distilled Spirits Council for the United States and spiritsEUROPE - the European representative body for producers of spirit drinks, which set out the principles we maintain in all of our sales and marketing activities, including advertising and promotional programmes.

2. ACCESSING OUR SITE

Access to our Site is permitted on a temporary basis to users located in countries or other territories where the sale, advertising and consumption of alcoholic beverages is permitted. We reserve the right to withdraw, amend, suspend or terminate indefinitely the services we provide on our Site without notice. We will not be liable if for any reason our Site is unavailable at any time or for any period.

You are responsible for making all arrangements necessary for you to have access to our Site. You are also responsible for ensuring that all persons who access our Site through your Internet connection are aware of these terms, and that they comply with them.

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of a registration scheme or a security procedure, you must treat such information as confidential, and you must not disclose it to any third party. We will not be responsible or liable, directly or indirectly, in any way for any loss or damage of any kind incurred as a result of, or in connection with, your failure to comply with this section of these terms of use. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our opinion you have failed to comply with any of the provisions of these terms of use. From time to time, we may restrict access to some parts of our Site, or our entire site, to users who have registered with us.

3. INTELLECTUAL PROPERTY RIGHTS

All intellectual property and database rights, in our Site, and in the materials published on it, including but not limited to trademarks, designs, logos, text, images, audio and video materials, look and feel and software (including code, interface and website structure) ("Materials") are owned by us, our subsidiaries, affiliates companies and/or any of our partners. The Materials are protected by intellectual property laws and treaties around the world. All such rights are reserved. You may not remove any copyright or other proprietary notices from any Materials on our Site.

We reserve the right to copy protect any of the Materials on our Site. Except as provided in these Terms and Conditions of Website Use, the use of this Site does not grant you any rights, title, interest or license to any Materials you may access on this Site. Provided that you are located in a country or other territory where the sale, advertising and consumption of alcoholic beverages is permitted AND you have an age at which it is legal to purchase and consume alcoholic beverages (“Legal Drinking Age”) in the country or other territory in which you are located, you may print a reasonable number of hard copies, and may download extracts, of any page(s) from our Site for your lawful, personal, non-commercial use. Unless otherwise specifically authorised by us (by way of example only, explicit instructions such as “Click Here to Enlarge this Image”) you must not modify the paper or digital copies of any Materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text or proprietary notice. All other copying (whether in electronic, hard copy or other format) reproduction, transmission, public performance, distribution, commercial exploitation, adaptation, translation, modification, bundling, merging, sharing or making available to any person, or creation of any derivative works of our Site or the Materials on our Site is prohibited and may breach intellectual property laws and other laws worldwide.

The status of the relevant holders of rights in the Materials published on our Site must always be acknowledged.

You must not use any part of the Materials on our Site for commercial purposes without obtaining a licence to do so from us and/or, where applicable, from the relevant Owner.

If you print off, copy or download any part of our Site in breach of these terms of use, your right to use our Site will cease immediately and you must, at our option, return or destroy any copies of the Materials you have made.

4. ACCEPTABLE USE

You may use our Site only for lawful purposes and we reserve the right, in our sole discretion, to terminate your use of the Site. You may not use our Site:

In any way that breaches any applicable local, national or international law or regulation.
In any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect.
For the purpose of harming or attempting to harm minors in any way.
To send, knowingly receive, upload, download, use or re-use any Material which does not comply with our content standards below.
To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware ("Malicious Code").

5. INTERACTIVE SERVICES

We may from time to time provide interactive services on our Site including, without limitation, chat rooms and forums, bulletin boards, music mix rooms, image upload features, interactive drinks functionality and interactive club finder. Where we do provide any interactive service, we will provide clear information to you about the kind of service offered, whether it is moderated and what form of moderation is used (including whether it is human or technical).

We will make reasonable efforts to assess any possible risks for users from third parties when they use any interactive service provided on our Site, and we will decide in each case whether it is appropriate to use moderation of the relevant service (including what kind of moderation to use) in the light of those risks. However, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our Site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not. Where we do moderate an interactive service, we will normally provide you with a means of contacting the moderator, should a concern or difficulty arise.

6. UPLOADING MATERIAL TO OUR SITE

Any material you upload to our Site will be considered non-confidential and non-proprietary, and unless otherwise agreed in writing between us, we have the right to use, copy, distribute and disclose to third parties any such material in whole or in part for any purpose. We also have the right to disclose your identity to any third party who is claiming that any material posted or uploaded by you to our Site constitutes a violation of their intellectual property rights, or of their right to privacy. You waive any moral rights in respect of any material you upload to our Site.

We will not be responsible, or liable to any third party, for the content or accuracy of any materials posted by you or any other user of our Site.

We have the right to remove any material or posting you make on our Site if, in our sole opinion, such material does not comply with the content standards below.

7. CONTENT STANDARDS

Any and all material which you contribute to our Site must comply with the spirit of the following content standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.
Your contributions must:

Be accurate (where they state facts).
Be genuinely held (where they state opinions).
Comply with applicable law in the UK, the US and in any country from which they are posted.

Your contributions must not:

Contain any material which is defamatory of any person.
Contain any material which is obscene, offensive, hateful or inflammatory.
Contain sexually explicit material.
Harm, or attempt to harm, minors in any way.
Encourage, condone, promote or glamorise under-age, excessive or irresponsible consumption of alcoholic beverages or drink driving.
Be targeted at an under legal drinking age audience.
Promote violence.
Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
Infringe any copyright, database right, trade mark or other proprietary right of any other person.
Be likely to deceive any person.
Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
Promote any illegal or immoral activity.
Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
Be likely to harass, upset, embarrass, alarm or annoy any other person.
Be used to impersonate any person, or to misrepresent your identity or affiliation with any person.
Give the impression that they emanate from us, if this is not the case.
Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

8. RELIANCE ON INFORMATION POSTED

Commentary and other materials posted on our Site are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our Site, or by anyone who may be informed of any of its contents.

9. OUR SITE CHANGES REGULARLY

We aim to update our Site regularly, and may change the content at any time. Any of the material on our Site may be out of date at any given time, and we are under no obligation to update such material.

10. OUR LIABILITY

The material displayed on our Site is provided "as is" and without any guarantees, conditions or warranties as to its accuracy, to the extent permitted by law, we and all other members of our Group of Companies and our affiliates ("Our Group") hereby expressly exclude and disclaim:

All conditions, representations, or warranties of any kind, either express or implied, including warranties of merchantability or fitness for a particular purpose and other terms which might otherwise be implied by statute, common law or the law of equity.
Any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it, including, without limitation any liability for: loss of income or revenue, loss of business, loss of profits or contracts, loss of anticipated savings, loss of data, loss of goodwill, wasted management or office time, and for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.

Because some jurisdictions do not allow the exclusion or limitation of liability or damages, Our Group’s liability in such jurisdictions shall be limited to the fullest extent permitted by law.

11. INFORMATION ABOUT YOU AND YOUR VISITS TO OUR SITE AND EVENTS

Your privacy is important to us. We process information about you in accordance with our Privacy Policy – linked below.

12. MALICIOUS CODE, HACKING AND OTHER OFFENCES

You must not misuse our Site by knowingly introducing any Malicious Code. You must not attempt to gain unauthorised access to our Site, the server on which our Site is stored or any server, computer or database connected to our Site. You must not attack our Site via a denial-of-service attack or a distributed denial-of service attack.

We will report any such activity by you to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our Site will cease immediately.

We will not be liable for any loss or damage caused by a distributed denial-of-service attack or Malicious Code that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our Site or to your downloading of any material posted on it, or on any website linked to it.

13. LINKING TO OUR SITE

You must not establish a link from any website to any page in our Site or frame our Site on any other site. Unless otherwise authorised in writing by us, you may not suggest any form of association, approval or endorsement of any website on our part.

If you wish to make any use of Material on our Site other than that set out above, please address your request for the attention of our Digital Director as specified in section 19 of the present Terms and Conditions of Website Use.

14. LINKS FROM OUR SITE

Where our Site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.

15. INDEMNITY

You will indemnify Our Group against any loss, damage or cost incurred by us arising out of your use of our Site, any of its services or any information accessible over or through our Site, including information obtained from linked sites, our submission or transmission of information or material on or through our Site or your violation of these terms of use or any other laws, regulations and rules. You will also indemnify us against any claims that information or material which you have submitted to us is in violation of any law or in breach of any third-party rights (including, but not limited to, claims in respect of defamation, invasion of privacy, breach of confidence and infringement of any intellectual property right). We reserve the right exclusively to defend and control any claims arising from the above and you will fully cooperate with us in any such defences.

16. ENTIRE AGREEMENT

These terms of use, including our Privacy Policy and Cookie Policy constitute the entire agreement between you and us in relation to your use of our Site. To the extent that software or other downloadable technology is expressly made available to you through the Site, such software may be subject to a licence agreement that is distributed or included with such software and you agree to abide by the terms and conditions of any such licence agreements. If any provision of these terms of use is found by a court of competent jurisdiction to be unenforceable or invalid, the parties nevertheless agree that the court should give effect to the parties' intentions as reflected in the provision, and the other provisions shall remain in full force and effect.

17. JURISDICTION AND APPLICABLE LAW

If you are located in the U.S., these terms are governed and construed in accordance with the laws of the State of New York, excluding its conflicts of law rules, and any dispute arising out of or relating to these Terms and Conditions of Website Use or your access or use of this Site will be subject to the exclusive jurisdiction of the courts located within the county of New York in the State of New York, and you hereby submit to the personal jurisdiction of such courts.

If you are located anywhere except the U.S., then (i) these terms are governed by English law; and (ii) the English courts will have exclusive jurisdiction over any claim arising from, or related to, a visit to our Site although we retain the right to bring proceedings against you for breach of these terms in your country of residence or any other relevant country and (iii) these Terms and Conditions of Website Use are governed by English law.

18. VARIATIONS

We may revise these terms of use at any time by amending this page. Each time you use this Site, the current version of the Terms and Conditions of Website Use will apply. Accordingly, when you use the Site, you should check the date of the Terms and Conditions of Website Use (linked below) and review any changes since the last version. Some of the provisions contained in these terms of use may also be superseded by provisions or notices published elsewhere on our Site.

19. INFORMATION ABOUT US

In the present Terms and Conditions of Website Use and in the connected Cookie and Privacy Policies, "We” or “us" or "BGB" means Bacardi Global Brands Limited, registered in England and Wales under company number 3651489. Our registered office and main trading address is at 12 Steward Street, London, E1 6FQ, United Kingdom. Our VAT number is GB 222 2530 16. If you have any concerns about material which appears on our Site or if you need to communicate with us go online at http://Contact.BacardiLimited.com or at the street address set out in this section 19.

Cookie Policy

18 May 2018

This Cookie Policy is intended to inform you how we use a technology called “cookies” and similar technologies on this Website or Application andto assist you by providing information on how you can manage the cookies stored on your devices. Please take a minute to read and understand the Cookie Policy.

1. WHAT ARE COOKIES AND WHAT DO THEY DO?

A "cookie" is a small text file that's stored on your computer, smartphone, tablet, or other device when you visit a website or use an app.

Some cookies are deleted when you close your browser. These are known as session cookies. Others remain on your device until they expire, or you delete them from your cache. These are known as persistent cookies and enable us to remember things about you as a returning visitor.

Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed and the time spent at our Website.

2. HOW WE USE COOKIES

We use cookies and other similar technologies to:

Give you a better online experience and track website and application performance
Provide products and services that you request and to provide a secure online environment
Manage our marketing relationships
Help us make our website and applications more relevant to you

We do not generally store any personal information that you provide to us in a cookie.

Most of our cookies expire within 90 days, although our analytics cookies may persist for between 2 and 10 years.

If you delete cookies relating to this website we will not remember things about you and you will be treated as a first-time visitor the next time you visit the site.

We will only set cookies on your device with your prior consent, if this is required by law. If you have consented to the use of cookies on our Website or Application, you have the right to withdraw your consent at any time.

4. BLOCKING OUR USE OF COOKIES or withdrawal of your consent for use of cookies by this website

You can block our use of cookies by activating the settings in your browser. Please visit All About Cookies where you can find comprehensive information on cookie management and blocking for a wide variety of browsers.

5. WHAT HAPPENS IF I BLOCK COOKIES?

In order to use certain services offered through our Website or Application, your device must accept cookies. If you choose to withhold consent, or subsequently block cookies, some aspects of the Website or Application may not work properly and you may not be able to access all or part of our Website or Application

6. WHAT cookies do we use?

Please review the table below for more detailed information on the specific types of cookies we use.

Category	Cookies	Type	Type	Purpose(s)
Essential	App Specific	Session	First	Support app specific logic like navigation
Essential	Age Gate	Persistent	First	Age verification and state
Essential	User Id	Persistent	First	Recognize returning users
Essential	Login State	Persistent	First	Support login
Functional	Media Code	Session	Third	Media code to support offers and discounts
Functional	Affiliate	Session	Third	Track affiliates to and from partners
Functional	Social Network	Persistent	Third	Support social media interactions
Performance	Ad Tracking	Session	Third	Track advertising across sessions
Performance	Media Tracking	Session	Third	Track media
Targeted	Ad Serving	Session	Third	Support targeted advertising
Targeted	Ad Serving	Persistent	Third	Support targeted advertising

7. INFORMATION ABOUT US

In the present Terms and Conditions of Website Use and in the connected Cookie and Privacy Policies, "We” or “us" or "BGB" means Bacardi Global Brands Limited, registered in England and Wales under company number 3651489. Our registered office and main trading address is at 12 Steward Street, London, E1 6FQ, United Kingdom. Our VAT number is GB 222 2530 16. If you have any concerns about material which appears on our Site or if you need to communicate with us go online at http://Contact.BacardiLimited.com or at the street address set out in this section 19.

A BOLD NEW EXPRESSION OF COGNAC

A TASTE OF THE EXCEPTIONAL

A BOLD NEW EXPRESSION OF COGNAC

A TASTE OF THE EXCEPTIONAL

Privacy Policy

21 Nov 2018 A

Contents

1. HOW WE HANDLE YOUR DATA

1.1. IF YOU ARE A DIGITAL VISITOR

A. Sources of personal data

B. Personal data that we collect and process

C. Why do we collect your personal data and what are our lawful bases for it?

1.2. IF YOU ARE OUR BUSINESS PARTNER

A. Sources of personal data

B. Personal data that we collect and process

C. Why do we collect your personal data and what are our lawful bases for it?

1.3. IF YOU ARE A VISITOR TO OUR PREMISES or our events

A. Sources of personal data

B. Personal data that we collect and process

C. Why do we collect your personal data and what are our lawful bases for it?

2. SHARING OF YOUR INFORMATION

2.1 Our affiliates

2.2 Third party recipients

2.3 Service providers that we may involve for THE PURPOSES described in above sections

2.4 Law enforcement or government bodies

3. TRANSFERS OUTSIDE THE EUROPEAN ECONOMIC AREA (EEA)

4. YOUR RIGHTS

5. VARIATIONS

6. CHILDREN

7. RETENTION PERIOD

8. INFORMATION ABOUT US

9. CONTACT DETAILS

Terms and Conditions of Website Use

18 May 2018

Contents

1. SOCIAL RESPONSIBILITY

2. ACCESSING OUR SITE

3. INTELLECTUAL PROPERTY RIGHTS

4. ACCEPTABLE USE

5. INTERACTIVE SERVICES

6. UPLOADING MATERIAL TO OUR SITE

7. CONTENT STANDARDS

8. RELIANCE ON INFORMATION POSTED

9. OUR SITE CHANGES REGULARLY

10. OUR LIABILITY

11. INFORMATION ABOUT YOU AND YOUR VISITS TO OUR SITE AND EVENTS

12. MALICIOUS CODE, HACKING AND OTHER OFFENCES

13. LINKING TO OUR SITE

14. LINKS FROM OUR SITE

15. INDEMNITY

16. ENTIRE AGREEMENT

17. JURISDICTION AND APPLICABLE LAW

18. VARIATIONS

19. INFORMATION ABOUT US

Cookie Policy

18 May 2018

Contents

1. WHAT ARE COOKIES AND WHAT DO THEY DO?

2. HOW WE USE COOKIES

3. CONSENT TO THE USE OF COOKIES ON THIS WEBSITE

4. BLOCKING OUR USE OF COOKIES or withdrawal of your consent for use of cookies by this website

5. WHAT HAPPENS IF I BLOCK COOKIES?

6. WHAT cookies do we use?

7. INFORMATION ABOUT US

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